SXSW 2014: Interview with Pandora – Are Connected Cars the New Wearables?
Walking around SXSW and enjoying the many conversations with my fellow attendees, it was hard to not talk about the Internet of Things – after all, it has grown exponentially in recent years and the...
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Nissan Taps Leaf Owners to Drive More Electric Car Sales
To celebrate 100,000 electric cars sold worldwide and to inspire the next 100,000 buyers, Nissan says it has launched a digital program for its Leaf model in which existing owners share their stories...
View ArticleVW Takes Over World Cup in Gooooooolf Campaign
Volkswagen is attempting to insert itself into the World Cup conversation without paying official sponsorship fees through a series of digital videos, “Goooooooolf Celebration Videos.” Featuring...
View ArticleIn-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road
Chevrolet is rolling out what it calls the “largest deployment of vehicles with built-in 4G LTE Wi-Fi in the market this summer,” and the move will help open up opportunities for advertisers in the...
View ArticleMarketing Electric Cars in China
The Chinese Central Government Ministry of Commerce recently announced its Energy Saving and New-Energy Auto Industry Development Plan, which outlines objectives to sell 500,000 new-energy vehicles in...
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The OS Car Wars
If the reports are true, within the next five years you may be able to add your car to your portfolio of Apple devices. Even if the rumors never come to fruition, you can have Apple integrated into...
View Article3 Auto Brand Films, 3 Vital Lessons in Storytelling
Auto brands have a long history with film. Over the years we’ve seen some truly stellar offerings, from Volvo’s epic Leave the World Behind to Infiniti’s groundbreaking responsive film Deja View. Not...
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What do the jobs of the future look like in an AI world?
In the ‘future’ will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn’t, says Edelman Digital’s Gavin Coombes. Forget being a doctor or...
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Nissan ‘Detour’ Invites Customers to Take Virtual Test Drive
To get consumers to come to dealerships and go on real test drives, Nissan wants to take them on virtual test drives first. That’s why the brand has launched The Detour, a custom test drive experience...
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Facebook Automotive Campaigns Drive Brand Performance [Study]
Facebook released a study earlier this week that showed that automotive campaigns can effectively drive car shoppers to brand sites and specific model pages. This study was conducted by comScore. It...
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